MY NAME IS CHAZ

L  E  A  D  E  R     /     M  E  N  T  O  R     /     D  I  G  I  T  A  L     C  R  E  A  T  I  V  E     D  I  R  E  C  T  O  R

chaz king

From the initial briefing to the final deliverable, Chaz knows what it takes to create the best work for his clients. His streamlined approach—work fast, work smart, understand your client's needs, then execute with strategic insights—has proven successful for over 14 years.

Chaz' accolades include recognition from the top advertising award shows, a feature in the NY Times, teaching positions at Miami Ad School and Academy of Art University and numerous pitch wins and campaign rollouts for global Fortune 500 companies. Past agencies include: Pereira & O'Dell, Saatchi, BBH, Huge, DDB, Wunderman, Berlin Cameron and Digitas.

Outside of the agency world, Chaz has become an accomplished woodworker, turning old furniture and home interiors into statement pieces. Chaz currently lives with his wife and twin boys, Logan and Brody, on Long Island, NY.

Concepting, %
95
Design, %
90
Selling, %
95
Execution, %
90

CAPABILITIES

The key to successful creative in today’s market: Start with a great idea formed from a unique insight. Ensure it breaks through the clutter and gets your audience to react. Explore new mediums and technologies to help convey your brand’s message. And know your brand’s voice and use its channels to spread awareness of your ownable message.
Chaz is an expert at bringing concepts to life, growing them into fully fleshed out campaigns, getting them produced and seeing them to market across all media channels.

"Baby steps are for babies, not brands. Be amazing or be surpassed."

Lee CLow
As the list of advertising mediums grows, brands not only need to be able to utilize multiple channels of marketing, but also understand how to leverage each to their maximum potential.
Chaz thrives in executing work that not only excels in their respective mediums, but also ladders up to the brand’s big idea. Specifically: web, social, eCRM, video, in-store, OOH, print and emerging technologies.

"Don't be afraid of new arenas."

ELon Musk
Maecenas volutpat, diam enim sagittis quam, id porta quam. Sed id dolor consectetur fermentum volutpat nibh, accumsan purus. Lorem ipsum dolor sit semper amet, consectetur adipiscing elit. In maximus ligula metus pellentesque mattis.
Donec vel ultricies purus. Nam dictum sem, ipsum aliquam . Etiam sit amet fringilla lacus. Pellentesque suscipit ante at ullamcorper pulvinar neque porttitor. Integer lectus. Praesent sed nisi eleifend, fermentum orci amet, iaculis libero.

"Design is a funny word. Some people think design means how it looks. But if you dig deeper, it's really how it works."

Steve Jobs
Allow me to be blunt, social media advertising works. And when it’s done well, it can be one of the most cost effective ways to get your audience’s attention. But it’s constantly changing. One minute its gifs and cinemagraphs, and the next, it’s Snapchat ads and Instagram Stories. As marketers, it’s our job to not only be at the forefront of social media advertising, but to foresee what's next.

Because today's news is already below the fold. 
Chaz’ fondness of social media derives from the medium’s freedom to experiment. There’s no greater feeling than knowing people are enjoying your work. A like. A share. Tagging friends in comments. These reactions are instant feedback which keep you striving to #DoGreatWork.

"The question isn't, "What do we want to know about people?", It's, "What do people want to tell about themselves?"

Mark Zuckerberg
Writing a great script is just part of what makes great video content. Brand team collaboration and a combined passion to create truly impactful work also goes a long way. That's how you take video concepts from static storyboards into something really special and meaningful to consumers.
From MOA videos and Youtube mastheads to branded content and TV spots, Chaz has done it all. And while video takes many forms in today’s marketplace, creating compelling creative that holds people’s short attention spans is what Chaz strives for each and every shoot.

"People have forgotten how to tell a story. Stories dont have a middle or an end any more. They usually have a beginning that never stops beginning."

Steven Spielberg

LOOKING FOR A CONCEPTUALLY DRIVEN, DIGITAL CREATIVE DIRECTOR?

Like a Navy Seal in the ocean, Chaz is most comfortable in the digital space. If your clients are in need of a brand overhaul, a new campaign that will get results, or your agency needs a nice guy who knows how to get the most from his team, look no further.

Industry Experience

Consumer Health

Flonase Allergy Spray, Triaminic Cold and Cough, Theraflu, Excedrin, Nicorette

Lifestyle

Reebok Basketball, New Era, Timberland, Reebok Classic, Realtor.com, Manhattan Mini Storage, United Airlines, Marriott, New York Rangers

Packaged Goods

Colgate Optic White Toothpaste, Speedstick, Irish Spring, Diet Coke, Sensodyne Toothpaste, Softsoap, Stoli Vodka

Automotive

Toyota, Cadillac, Lincoln, DHL, Exxon

Finance

Ally Bank, ING Direct, American Express, Citibank

Telecommunications

DirecTV, Charter Cable

Latest Work

Want to see more?

New Web Design Trends

Maecenas volutpat, diam enim sagittis quam, id porta quam. Sed id dolor consectetur fermentum nibh volutpat, accumsan purus., elit sed do eiusmod…

Read More

Post with media gallery

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed…

Read More

Hipster’s Style in Web

Maecenas volutpat, diam enim sagittis quam, id porta quam. Sed id dolor consectetur fermentum nibh volutpat, accumsan purus., sed do eiusmod tempor…

Read More

CONTACT INFO

Location
New York, NY

WANT TO DISCUSS YOUR NEW PROJECT?